Digital Marketing: A Practical Approach

by Alan Charlesworth

Book Overview

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing.

As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will...

• Format: Paperback
• Language: English
• ISBN: 0367706598
• ISBN13: 9780367706593
• Release Date: November 2022
• Publisher: Routledge
• Length: 356 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 6.8" x 9.7"