Digital Marketing. A Case Study of Adidas and Snapchat

by Ricardo Escoda

Case Study from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, International School of Management, Campus Munich, language: English, abstract: Since market power has moved from enterprises to consumers, and global competition has increased substantially, managers in almost all industries need to face enormous performance challenges. To avoid being replaced by rivals, they are forced to be more...

• Format: Paperback
• Language: English
• ISBN: 3668785597
• ISBN13: 9783668785595
• Release Date: September 2018
• Publisher: Grin Verlag
• Length: 36 Pages
• Weight: 0.13 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"