Digital Marketer

by Betsy Aoki and Eileen Brown

Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.

• Format: Paperback
• Language: English
• ISBN: 1780174004
• ISBN13: 9781780174006
• Release Date: November 2018
• Publisher: BCS, the Chartered Institute for IT
• Length: 176 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.5" x 5.1" x 7.8"