Digital Innovations for Mass Communications: Engaging the User

by Paul Martin Lester and Robert E. Sheriff

In every field of mass communications--advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting--professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination...

• Format: Paperback
• Language: English
• ISBN: 041566294X
• ISBN13: 9780415662949
• Release Date: February 2014
• Publisher: Routledge
• Length: 276 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 7.1" x 9.9"