Digital Hesitation: Why B2B Companies Aren't Reaching Their Full Digital Transformation Potential

by Thomas Lah and J B Wood

Book Overview

This digital transformation playbook provides details and guidance on the tactics required to build a profitable X-as-a-Service business model, including:

Digital customer experience Data-driven sales Customer success at scale Digitally enabled partners Outcome-aligned pricing It's the pragmatist's guide to managing a technology-centric B2B company through its next five years of development.

Learn what a full digital transformation...

• Format: Hardcover
• Language: English
• ISBN: 0986046280
• ISBN13: 9780986046285
• Release Date: July 2022
• Publisher: Tsia
• Length: 384 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.4" x 6.1" x 9.3"