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Digital Dawn in Adland: Transforming Australian...
Edition Description
Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent...
Edition Details
Format:Hardcover
Language:English
ISBN:1138393886
Format: Hardcover
Condition:
$
180.00
50 Available
Digital Dawn in Adland: Transforming Australian...
Edition Description
Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent...
Edition Details
Format:Paperback
Language:English
ISBN:1032016639
Format: Paperback
Condition:
$
56.72
50 Available
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