Digital Darwinism: 7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy

by Evan I. Schwartz

Book Overview

Don't let the rapid evolution of the Internet economy leave your business extinct before its time! Here are the key strategies you need to keep your company alive, growing, and profitable in today's... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0767903331
• ISBN13: 9780767903332
• Release Date: June 1999
• Publisher: Broadway Books
• Length: 240 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.5" x 9.5"

Customer Reviews

All You Need to Read To "Get It"

Excellent. As a .com marketer this zeros in on the big stuff fast. The chapter on creating valuable bundles of information and services is worth the price of the book itself. Will recommend highly to my team members.

e-commerce, shme-commerce

The catchy title is just a title, and it drew me in to a fun and fantastic read. A bright spot is the examples of entrepreneurs (the real E in e-commerce) finding the Web as an ally in contrast to examples of subsided businesses that relied solely on the Web and Web hype (those with a hammer always seeking a nail; those with a computer seeing business as data). Includes keen admonishments toward certain companies that tout the Web yet deny Web-users access to their products or services (initials are B & N, CompUSA). The lesson delivered is not in the list that frothed to the top but the personalities behind the steps, along with some vernacular mixed in with good narrative. (Dell newbies attentive to low badge numbers; Seven Cycle chapter alone could inspire someone to just start a business; REI chapter makes me want to try out their store.) Nowadays companies with Web sites scream customer-service-this, customer-service-that.... The brightest spot in this book is the back-to-the-future (back to the past?) notion of customers driving business, people service, craft, artisan and manufacturing jobs instead of automation--people can do this kind of thing since the Web allows efficiency (customized products) so companies aren't concerned so much about stocking warehouses as entrepreneurship. Nowadays companies with Web sites tout "customer- service-this, customer-service-that." This book will show why that phrase appears on some companies as a glossy add-on, and why on others it stands for delivering to the customer.

Every hour you wait before buying this book, is lost !!

I've read quite some books on e-commerce after his first book "webonomics"( the best e-commerce book before this one).None of them was as good as Webonomics. This one is even better. No high level nonsens. Down-to-earth, real-life view on the e-commerce world. I suggest : after reading this review, buy this book !

Finally...a book with substance

Being in marketing for over 15 years, and in the Internet business for six, I have yet to read a better book. I read this book in two days, and I got more ideas and insight than any of the dozen trade publications I receive weekly and various other books I have read in the past. And those so-called Internet marketing gurus out there who tout themselves as "experts" will want to get a few ideas from this book as well. The only real expert here is Evan Schwartz...I would've paid TWICE as much for this book. A must read. Invaluable.