Digital Content Marketing: Creating Value in Practice

by Benjamin Becker, Christof Backhaus, Agata Krowinska

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.

Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this...

• Format: Hardcover
• Language: English
• ISBN: 1032387378
• ISBN13: 9781032387376
• Release Date: November 2023
• Publisher: Routledge
• Length: 240 Pages