Digital Business Models: Concepts, Models, and the Alphabet Case Study

by Bernd W. Wirtz

Book Overview

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models.

The book begins with an overview...

• Format: Paperback
• Language: English
• ISBN: 303013007X
• ISBN13: 9783030130077
• Release Date: August 2020
• Publisher: Springer
• Length: 247 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"