Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks

by Mark Davis, Richard Torrenzano, Mark Davis

Book Overview

"Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. """""From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks,...

• Format: Hardcover
• Language: English
• ISBN: 0312617917
• ISBN13: 9780312617912
• Release Date: October 2011
• Publisher: St. Martin's Press
• Length: 289 Pages
• Weight: 0.80 lbs.
• Dimensions: 1.1" x 6.7" x 9.1"