Digital Analytics for Marketing

by A. Karim Feroz, Gohar F. Khan, Marshall Sponder

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

• Format: Paperback
• Language: English
• ISBN: 0367456419
• ISBN13: 9780367456412
• Release Date: January 2024
• Publisher: Routledge
• Length: 308 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.7" x 7.0" x 10.0"