Digital Analytics for Marketing

by Marshall Sponder, Gohar F Khan, Gohar Khan, et al.

Book Overview

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights...

• Format: Paperback
• Language: English
• ISBN: 1138190683
• ISBN13: 9781138190689
• Release Date: October 2017
• Publisher: Routledge
• Length: 416 Pages
• Weight: 1.64 lbs.
• Dimensions: 0.8" x 6.9" x 9.9"