Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

by Anders Sorman-Nilsson

Book Overview

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.

Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for...

• Format: Paperback
• Language: English
• ISBN: 1118641388
• ISBN13: 9781118641385
• Release Date: October 2013
• Publisher: Wiley
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"