Different: Escaping the Competitive Herd

By Youngme Moon

Book Overview

'Different' is a book for people who don't read business books. If there is one piece of conventional wisdom pervading every company in every industry, it's the absolute importance of competing like crazy. Youngme Moon's message is simply 'Get off this treadmill that's taking you nowhere '

• Format: Hardcover
• Language: English
• ISBN: 0307460851
• ISBN13: 9780307460851
• Release Date: April 2010
• Publisher: Crown Business
• Length: 268 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.0" x 6.1" x 8.5"