Dictionary of Marketing

by Peter Collin Publishing and A. Ivanovic

From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1904970044
• ISBN13: 9781904970040
• Release Date: October 2004
• Publisher: Bloomsbury Reference
• Length: 304 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.6" x 5.4" x 8.1"