Dictionary of Marketing and Advertising

by Jerry M. Rosenberg

This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries-relatively simple for the layperson, more sophisticated...

• Format: Paperback
• Language: English
• ISBN: 047102502X
• ISBN13: 9780471025023
• Release Date: March 1995
• Publisher: Wiley
• Length: 384 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"