Your Business strategy for the intangible future

by Diana Gabaldon

Book Overview

Miikka Leinonen dives into the evolving business landscape where the intangible - data, AI, digital twins, emotions, creativity, knowledge, brand, and culture - increasingly dictates success over the tangible. Leinonen offers a theoretical framework and practical tools for navigating this shift, emphasizing the symbiosis between material and immaterial assets. This book is essential for leaders, consultants, and facilitators looking to innovate,...

• Format: Hardcover
• Language: English
• ISBN: 9526538706
• ISBN13: 9789526538709
• Release Date: February 2024
• Publisher: Immaterial Ltd
• Length: 138 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.5" x 8.5" x 8.5"