Developing Successful Marketing Strategies

by American Marketing Association Staff and David Parmerlee

A well-stocked toolbox should contain everything necessary to get the job done. And so it is with this toolbox -- of ideas -- developed with the American Marketing Association. Taken together, this... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0658001329
• ISBN13: 9780658001321
• Release Date: June 2000
• Publisher: McGraw-Hill Trade
• Length: 224 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.6" x 8.5" x 11.0"