Developing Service Products and Brands

by Jochen Wirtz

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, and delivered to create a value proposition that meets the needs of target segments. Developing Service Products and Brands is the third volume in the Winning in Service Markets Series...

• Format: Paperback
• Language: English
• ISBN: 1944659153
• ISBN13: 9781944659158
• Release Date: July 2017
• Publisher: Ws Professional
• Length: 54 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"