Developing New Products and Services: Learning, Differentiation, and Innovation

by G. Lawrence Sanders

Book Overview

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced...

• Format: Paperback
• Language: English
• ISBN: 1606492411
• ISBN13: 9781606492413
• Release Date: November 2011
• Publisher: Business Expert Press
• Length: 340 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"