Essentials Developing New Products and Services and Operating Profitably

by Robert W. James and Charles J. Woelfel

This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.

• Format: Paperback
• Language: English
• ISBN: 0878912479
• ISBN13: 9780878912476
• Release Date: June 2000
• Publisher: Research & Education Association
• Length: 128 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.3" x 6.7" x 8.2"