Developing International Strategies

by Rudolf Grunig, Dirk Morschett, Rudolf Grünig

Book Overview

Introduction.- Internationalization: Facts and Figures About Internationalization at the Macro Level.- Facts and Figures About Internationalization at the Company Level.- Reasons of the Internationalization of Companies.- Generell Strategic Planning and Its Importance for Going International.- General Strategic Planning as the Starting Point for Going International for New Markets.- General Strategic Planning as the Starting Point for Going International...

• Format: Hardcover
• Language: English
• ISBN: 3662531224
• ISBN13: 9783662531228
• Release Date: September 2016
• Publisher: Springer
• Length: 218 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"