Developing, Implementing and Managing an Effective Marketing Plan

by Hal Goetsch

The only way to ensure a marketing plan that brings the results you want is to build it around the needs of your customers. Hal Goetsch - marketer of diverse products and services in the consumer,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844233706
• Release Date: November 1992
• Publisher: American Marketing Association
• Length: 249 Pages
• Weight: 1.70 lbs.
• Dimensions: 9.6" x 7.5" x 0.9"