Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty

by Sam Creek, J.J. Lovett, Margaret Brooks, et al.

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and shows you how to design and execute your company's strategy successfully.

Seminars, publications, market research, and customer care centers remain important tools in every B2B firm's toolbox for understanding, attracting,...

• Format: Paperback
• Language: English
• ISBN: 1430247134
• ISBN13: 9781430247135
• Release Date: September 2013
• Publisher: Apress
• Length: 187 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"