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Paperback Developer Marketing: The Essential Guide Book

ISBN: 171774222X

ISBN13: 9781717742223

Developer Marketing: The Essential Guide

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Format: Paperback

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Book Overview

Check out our second edition "Developer Marketing and Relations: The Essential Guide", it's bigger, richer and a more complete guide.

Software developers are gaining increasing influence within every company they work for and work with. Engaging at C-level is no longer sufficient: the software developer is now a powerful force in decision-making.

This book is intended to be the "textbook" for those working - or starting - in...

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