Develop Your PR Skills

by Lucy Laville and Dr Neil Richardson

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.

It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using...

• Format: Paperback
• Language: English
• ISBN: 0749459700
• ISBN13: 9780749459703
• Release Date: June 2010
• Publisher: Kogan Page
• Length: 176 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.5" x 5.5" x 8.6"