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Paperback Devaluation and Pricing Decisions: A Case Study Approach Book

ISBN: 1032198249

ISBN13: 9781032198248

Devaluation and Pricing Decisions: A Case Study Approach

First published in 1974, Devaluation and Pricing Decisions is based on case studies of the export pricing decisions made by nineteen major British companies after the 1967 devaluation.The aim was to look in detail at the decisions that major British firms took after devaluation and to see how they had responded to this major change in government policy. This book shows how far the firms had anticipated the devaluation; what company objectives...

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Format: Paperback

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Business Business & Investing

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