Destination Marketing Organisations

by Pike and Steven Pike

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0080443060
• ISBN13: 9780080443065
• Release Date: November 2004
• Publisher: Routledge
• Length: 252 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.8" x 6.6" x 9.4"