Destination Marketing: Essentials

by Steven Pike

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

This new second edition has been revised and updated to include:

new slimline 15-chapter structure

new chapters on Destination...

• Format: Hardcover
• Language: English
• ISBN: 1138912913
• ISBN13: 9781138912915
• Release Date: December 2015
• Publisher: Routledge
• Length: 366 Pages
• Weight: 2.12 lbs.
• Dimensions: 0.9" x 7.6" x 9.6"