Destination Marketing: Essentials

by Steven Pike

Book Overview

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

This new third edition has been revised and updated to include:

27 new and updated case studies, including destinations such as Sri Lanka,...

• Format: Paperback
• Language: English
• ISBN: 0367469545
• ISBN13: 9780367469542
• Release Date: October 2020
• Publisher: Routledge
• Length: 336 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.7" x 7.4" x 9.7"