Destination Marketing: Creating Memorable Tourism Experiences

by Rupa Rathee

This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers at specific destinations. The book begins with an introduction of destination marketing that discusses its origin, how it evolved into its present state, important definitions, destination marketing environments, destination...

• Format: Hardcover
• Language: English
• ISBN: 1774910268
• ISBN13: 9781774910269
• Release Date: December 2022
• Publisher: Apple Academic Press
• Length: 172 Pages