Destination Branding

by MAJA KONECNIK RUZZIER

The topic of destination branding has attracted academic interest only recently and the field remains in its infancy. Therefore, the aim of the book is to clarify the dilemma observed at conceptual... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838354591
• ISBN13: 9783838354590
• Release Date: April 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 292 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"