Desperately Seeking the Audience

by Ien Ang

Book Overview

Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge...

• Format: Paperback
• Language: English
• ISBN: 041505270X
• ISBN13: 9780415052702
• Release Date: March 1991
• Publisher: Routledge
• Length: 216 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.4" x 9.2"

Customer Reviews

Invites you to think... and participate

The author has done a good job into proposing ways we don't have to remain a passive TV viewer giving ideas of the way we can make out TV programming better. The audience is what TV companies need, so we must decide what we want to see and how we want to see it. If you're interested in reading what audiences can do, this is a great starting point.