Desktop Direct Marketing

by Sunny Baker and Kim Baker

Everyone knows direct marketing's vast capacity for expanding customer bases and increasing sales. But for many businesses, the costs of implementing traditional means of direct marketing are... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070041954
• ISBN13: 9780070041950
• Release Date: September 1994
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 1.79 lbs.
• Dimensions: 1.4" x 6.3" x 9.3"