Designing Service Excellence: People and Technology

by Brian Hunt and Toni Ivergard

Book Overview

The moment of truth-that instant when consumers experience and judge service quality-is often a deciding factor in business success. Designing Service Excellence: People and Technology provides practical information on the design, management, and organization of many different types of service industries, such as hotels, restaurants, banks and financial institutions, retail, and the public sector. The authors investigate the consumers' experience...

• Format: Paperback
• Language: English
• ISBN: 0367783746
• ISBN13: 9780367783747
• Release Date: March 2021
• Publisher: CRC Press
• Length: 194 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"