Designage: The Art of the Decorative Sign

by Arnold Schwartzman

Book Overview

A collection of over 300 photographs of storefront and other decorative signs taken in 23 countries, ranging from classic Roman, Victorian and German Gothic signs to Art Nouveau, Art Deco and contemporary signage such as neon. Chapters are organised by material used to make the signs and each photograph is accompanied by an information caption.

• Format: Paperback
• Language: English
• ISBN: 0811819620
• ISBN13: 9780811819626
• Release Date: January 1998
• Publisher: Chronicle Books (CA)
• Length: 130 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.6" x 8.0" x 8.9"

Customer Reviews

Visual Sampler of Historic Signage

Perfect for set designers and graphic designers who want to evoke a particular historic age from 1800 to 1940. Hundreds of colour photographs that capture not only the details of the letterforms but the texture of the material used to make the signs. With the painted signs, the flaking, fading, peeling and brushstrokes can bee seen. The book has been a source of ideas for redrawing letters to give that logotype just the right feeling and I have been encouraged to photograph any historic signs that I come across.