Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

by David Butler, Linda Tischler, David Butler

Book Overview

Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today's world, every company is at risk of having a "Kodak Moment"--watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt...

• Format: Hardcover
• Language: English
• ISBN: 1451671822
• ISBN13: 9781451671827
• Release Date: February 2015
• Publisher: Simon & Schuster
• Length: 256 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.1" x 6.0" x 9.1"