Design Thinking for Pharma: Forget Features, Focus on Feelings

by Subba Rao Chaganti

The pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences.

This book offers a transformative approach. Through design thinking, you'll learn to:

] Empathize: Deeply understand patient needs, fears and aspirations.

] Ideate: Generate innovative solutions that address patient challenges.

] Prototype and Test:...

• Format: Hardcover
• Language: English
• ISBN: 8198129340
• ISBN13: 9788198129345
• Release Date: November 2024
• Publisher: Pharma Med Press
• Length: 288 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"