Recognizing that architects and designers tend to be flow thinkers -- persons fully emersed in the specific challenge they are facing but somewhat cavalier about details that don't directly relate to solving the challenge at hand -- Fred Stitt set out to research and document a systematic way to approach the general details and day-to-day issues design offices face. His work on systems drafting was groundbreaking back in the 1980s, and more recently Stitt has turned his attention to ecological design. Here, Stitt provides a wonderful source of information and advice on how to approach the many issues that the owner/director/manager of a design office faces day to day. None of this stuff is taught in any architecture program I know of. In fact, most architects and design professionals have never taken a business course. Stitt provides thoughtful analysis of the particular problems design-minded folk face in running an office and managing clients, and provides a systematic way to approach those problems. An excellent resource!
An absolute treasure for the small design office
Published by Thriftbooks.com User , 18 years ago
Recognizing that architects and designers tend to be flow thinkers -- persons fully emersed in the specific challenge they are facing but somewhat cavalier about details that don't directly relate to solving the challenge at hand -- Fred Stitt set out to research and document a systematic way to approach the general details and day-to-day issues design offices face. His work on systems drafting was groundbreaking back in the 1980s, and more recently Stitt has turned his attention to ecological design. Here, Stitt provides a wonderful source of information and advice on how to approach the many issues that the owner/director/manager of a design office faces day to day. None of this stuff is taught in any architecture program I know of. In fact, most architects and design professionals have never taken a business course. Stitt provides thoughtful analysis of the particular problems design-minded folk face in running an office and managing clients, and provides a systematic way to approach those problems. An excellent resource!
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