Design Literacy: Understanding Graphic Design

by Steven Heller and Karen Heller, Steven; Pomeroy

Book Overview

An analysis of the key works of 20th century graphic design, using case studies of the successful marriage of form and content. It explores 100 classic and contemporary works and explains why they are... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1880559765
• ISBN13: 9781880559765
• Release Date: January 1997
• Publisher: Allworth Press
• Length: 277 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.7" x 6.8" x 9.9"

Customer Reviews

Not quite a history book

This book isn't quite a history book, nor is it a book on design theory. While it has aspects of both, it's more like a series of case studies, in which almost 100 designers, magazines, posters, advertisements, icons, types... are analyzed and discussed and placed in a historical context. So if you're expecting a comprehensive book on design history, this is not for you. In no way does it feel complete for a design education. What it does is provide thoughtful pieces to consider, and a perspective on the usage of design, originality, trends, etc. The authors do have a point of view, but it doesn't ruin the book. To the contrary, it makes it even more interesting. Design isn't just art and technique It's grounded in economics, history, culture, and politics. Heller and Pomeroy contribute a useful set of essays to help the reader become more aware of these relations.

Excellent As Introduction

Design Literacy and Design Literacy (continued) is an excellent introduction to graphic design under the surface. I use Phil Meggs' history book for facts and these books for inspiration.

Certainly worthy reading material

Good reading material particularly for serious graphic designers interested in expanding the role of graphic design in today's market place. Heller's accesible prose works for me again

Highly recommended reading for graphic design students.

Steven Heller's Design Literacy Continued is an ongoing survey of graphic design concepts, and examines how graphic design works and impacts the broader culture. Objects which serve as the focus on graphic design concepts and changes are grouped into collective themes and rang from Zap comics to art deco and typographic examples.

This book is a must-read for any serious student of design.

I attend a school with a lackluster offering in the area of graphic design history. This book closed many gaps in my seeming self-education. Every chapter was well thought out, well designed and an thoroughly enjoyable read. Kudos to the authors.