Design Leadership: Securing the Strategic Value of Design

by Raymond Turner

Book Overview

The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner's extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Design Leadership...

• Format: Hardcover
• Language: English
• ISBN: 1409463230
• ISBN13: 9781409463238
• Release Date: May 2013
• Publisher: Routledge
• Length: 256 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"