Design Is How It Works: How the Smartest Companies Turn Products Into Icons

by Jay Greene

"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591843227
• ISBN13: 9781591843221
• Release Date: July 2010
• Publisher: Portfolio
• Length: 231 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.9" x 6.5" x 9.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher