Design for the Mind: Seven Psychological Principles of Persuasive Design

by Victor S. Yocco

Summary

Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they...

• Format: Paperback
• Language: English
• ISBN: 1617292958
• ISBN13: 9781617292958
• Release Date: July 2016
• Publisher: Manning Publications
• Length: 240 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.4" x 7.3" x 9.2"