Design for Emotion

by Trevor Van Gorp and Edie Adams

Book Overview

Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.This isn't just another design theory book - it's imminently practical...

• Format: Paperback
• Language: English
• ISBN: 012386531X
• ISBN13: 9780123865311
• Release Date: July 2012
• Publisher: Morgan Kaufmann Publishers
• Length: 256 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.6" x 7.4" x 9.1"