Design for Communication: Conceptual Graphic Design Basics

by Elizabeth Resnick

Complete coverage of basic design principles illustrated by student examples

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach...

• Format: Paperback
• Language: English
• ISBN: 0471418293
• ISBN13: 9780471418290
• Release Date: June 2003
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.31 lbs.
• Dimensions: 0.5" x 7.6" x 9.2"

Customer Reviews

Advanced "homework"

I am just starting out in graphic design and this book, though interesting, is very hard for me to grasp at this time. I think I will really enjoy doing the instructionals as I learn more about design though. I tried a few of the exercises and (for me) they are hard to do right now.

This work contributes to graphic design education

This review was sent to me by a colleague. "I am particularly impressed with the strength of the sections and introductory texts for each section. It is very cleverly planned and well written. More importantly, the strength of the book for me lies on the fact that the assignments do not illustrate but on the contrary, strengthens your observations, aims/objectives, methodology, structure and propositions for the design education. The book is also in excellent record of what goes on in design colleges in terms of methods of working (to record students statements and instructors evaluations is, on its own right, a great contribution to knowledge within the design education). The interaction between students statements and instructors evaluations are very important for me. The two different texts create a dialogue within the book. The book brings theory and practice together for the students and educators which is very rare in design publication and education and even more so at the BA/ undergraduate level. Thank you for your great work!"

A Unique Approach to Graphic Design Education

Professor Resnick's new text, Graphic Design for Communication offers a fresh, innovative approach to teaching visual communication in general and graphic design in particular. She presents many conceptual design principles in a format that is easy-to-understand, practical, and clear in its organizational hierarchy. The book provides intelligent, pragmatic lessons about design that will be of use to both students and teachers alike.The book's most notable strength lies in its author's unique approach to the subject matter. In the past, most authors have tackled the task of writing an instructional text on design by focusing on a few basic principles of the craft and supplementing these with exercises designed to impart specific skills and techniques to the reader. In contrast, Resnick has employed a far more inclusive, conceptually focused approach. Like her peers, as an educator she does offer text that presents her perspective on various basic design principles. Yet unlike many others her focus is clearly on the reason we design-namely to effectively express and communicate ideas. And again unlike some other texts, ideas about BOTH form and content are give their due here. The different principles explored each section are illuminated with appropriate exercises. This is where Resnick's book shines as a unique accomplishment. For her illustrative exercises, Resnick invited a remarkable group of international educators to work with her as collaborators. All were invited to submit their best assignments along with student work for inclusion. In this respect, Graphic Design for Communication is unlike most other texts because it offers an inclusive diversity of approaches to design and will certainly be a great tool for educators. As a text for use at all levels of instruction, it offers the best, "road-tested", assignments for lecturers to draw upon as inspiration when explaining the principles of design to students. The numerous exercises impart information in a manner that is at once both practical and conceptually expressive.Graphic Design for Communication features a structure that is pragmatic and clear. Each section opens with a well-written, articulate introduction to a different design principle (e.g., basic elements of design; typography as both image and semiotic message; word and image relationships; the grid and visual hierarchy; and visual advocacy). This text is followed by a series of design assignments (from basic to advanced) that teach students how to effectively integrate ideas with various techniques and processes. The design exercises are amply illustrated with examples of real student work completed in response to the assignments. In addition, most of the student samples include a brief process statement from the student as well as a critical instructor evaluation. As another reviewer pointed out, students will certainly appreciate the many illustrations (some in color) and the opportunity to examine both the process and crit

Design for Communication: Conceptual Graphic Design Basics

This new book, like Elizabeth Resnick's earlier one (Graphic Design: A Problem-Solving Approach to Visual Communication), that was published in the early '80s, has a generous amount of student work on its pages, providing the reader with some wonderful and useful examples of solutions to the problems presented. There's even a section with some of these shown in full color!When Ms. Resnick wrote her first book, no graphic design was being done on a computer. This current text, published now that we're fully into the digital age, also very wisely steers clear of a "how to" approach. It's all too easy for students starting out in graphic design now to think that it's about "how to use QuarkXPress" or some other software package, but Resnick's book stresses concepts, communication, and the art of creating fresh and thoughtful solutions to design problems. It will help students to learn the importance of research, and how to develop the analytical and conceptual skills they will need as professional designers later on.The idea of using quality student work as a teaching tool is a very good one. It results in a book that is much more appealing to the student. Each solution has a statement by its creator as well as the instructor's feedback. I think students will find the author's approach to the subject fresh, direct, and very accessible. The presentation of each problem consists of: the Assignment Brief, Objectives, Specifications, Process, and Critiques. This results in a very clear, useful, and well-structured text. I highly recommend this book!

Finally, a graphic design text with depth

There are so many books out there on graphic design that are merely pretty picture books, and focus only on what a piece LOOKS like. What students need is something with depth, something that addresses the conceptual aspects that can be so difficult to grasp. Resnick's book really targets this need, by presenting an integration of formal and conceptual issues and respecting the students' intelligence in the process. It shows them how FORM influences and strengthens CONCEPT, which I haven't seen in any other text. This is one of the most important (and elusive) issues in graphic design education.The book is illustrated entirely with student work, all high quality. Students will love this approach; they are used to being shown only the work of experienced professionals.The book is also going to be really useful for instructors who want to improve the rigor and depth of their assignments but aren't sure how to go about it.