Design for Cognitive Bias

by David Dylan Thomas

We humans are messy, illogical creatures who like to imagine we're in control-but we blithely let our biases lead us astray. In Design for Cognitive Bias, David Dylan Thomas lays bare the irrational forces that shape our everyday decisions and, inevitably, inform the experiences we craft. Once we grasp the logic powering these forces, we stand a fighting chance of confronting them, tempering them, and even harnessing them for good. Come along on...

• Format: Paperback
• Language: English
• ISBN: 1952616050
• ISBN13: 9781952616051
• Release Date: August 2020
• Publisher: David Thomas
• Length: 116 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"