Design-Centered Entrepreneurship

by Michael G. Goldsby, Rob Mathews, Min Basadur

Book Overview

Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions.

Basadur and Goldsby present students with a creative and practical approach to problem finding,...

• Format: Paperback
• Language: English
• ISBN: 113892055X
• ISBN13: 9781138920552
• Release Date: July 2016
• Publisher: Routledge
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"