Design by Thinking

by Ken Cato

Book Overview

To be truly distinctive in a marketplace besieged by mundane corporate identities, creative professionals must constantly challenge themselves to tell the corporate story from a fresh perspective.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0060198435
• ISBN13: 9780060198435
• Release Date: August 2000
• Publisher: HBI
• Length: 160 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.6" x 9.4" x 10.5"

Customer Reviews

Think about this.

Ken Cato is the premiere identity design firm/designer in Australia. His book proposes that contemporary graphic design identiy programs are not sufficient, so he created the term "broader visual language." This moniker states that an identity is not a single visual statement, but rather a kind of "gestalt" based on a number of elements that are visually related to one another.Although some graphic designers might still yearn for the simple conceptual and witty work produced by the likes of Pentagram, GeorgeTscherny, The Partners, et al., the book shows a number of colorful examples and case studies and the work is quite beautiful and refreshing.