DESIGN & MARKETING

by Alan Swann and SWANN A

This manual explains how the overall character and style of the design concept determines its success - or failure - in the marketplace. It explores how to understand, analyze and anticipate market and client needs, offering various design options that can be used.

• Format: Hardcover
• Language: English
• ISBN: 0714826472
• ISBN13: 9780714826479
• Release Date: January 1999
• Publisher: PHAIDON PRESS
• Weight: 0.87 lbs.
• Dimensions: 8.5" x 0.7" x 6.0"
• Age Range: 13 years and up