Demography for Business Decision Making

by Louis G. Pol and Richard K. Thomas

Book Overview

Demography as a discipline is now at the point where its relevance to business decision making is indisputable--and top business management knows this. People who lack an understanding of state-of-the-art demographic techniques, and who cannot adapt to new ways of thinking prompted by demography and demographers, will find themselves significantly disadvantaged in today's competitive business environment. Pol and Thomas thus provide practitioners...

• Format: Hardcover
• Language: English
• ISBN: 1567200141
• ISBN13: 9781567200140
• Release Date: July 1997
• Publisher: Praeger
• Length: 288 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"